Garden Spot Village
We developed a logo, marketing program and rack brochures for this continuous care retirement community in rural central Pennsylvania.
The client wanted a new look, but also sought continuity. So we developed a logo that evolves from their previous image, conveying elegance and style.
The setting at Garden Spot Village is beautiful and relaxing. We directed photography to show actual residents enjoying their Garden Spot Village lifestyle. A coordinated advertising campaign was also based on residents' active lives.
The waiting list for an apartment at Garden Spot Village has now grown to be five or six years long, and our work received national awards for marketing to seniors.