Several years ago, we developed the package design for this family-owned Armenian string cheese and hummus producer. Prior to the new packaging, these products enjoyed a strong ethnic market.
The new packaging brought them into the mainstream, dramatically expanding the customer base and reaching a younger, more 'hip' market.
Retailers have been embracing the new packaging and coordinated point-of-sale materials. Orders and reorders are off the charts. After a five-year slide, sales began to grow and are now skyrocketing.
The company has dramatically expanded its production facilities to meet the demand. Dean Design's packaging designs for Sunni Cheese have won national design awards.